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RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
Smart Innovation, Systems and Technologies(2)
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Business to consumer (B2c): Factors preventing online purchase by students of higher education in portugal
ArticleAbstract: Information and communication technologies have transformed the way of doing business. The developmePalabras claves:B2C, barriers, Consumer behaviour, E-Commerce, Information Technologies, Online shoppingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa GuardaFuentes:scopusGeographic market intelligence as a competitive advantage
Conference ObjectAbstract: Advances in information and communication technologies are providing more and more alternative waysPalabras claves:competitive advantage, crowdsourcing, Geographic information systems, GEOMARKETING, Spatial Data WarehousesAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusEU General Data Protection Regulation Implementation: An Institutional Theory View
Conference ObjectAbstract: The General Data Protection Regulation entered into force on 25 May 2018, but was approved on 27 AprPalabras claves:General data protection regulation, Health clinics, Institutional theory, Regulation (EU) 2016/679Autores:Lopes I.M., Pedro Oliveira, Teresa GuardaFuentes:scopusImpact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand
ArticleAbstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’sPalabras claves:Brand loyalty, consumer, Online impulse buyingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus