Political fandom on Twitter: La Cueva and the Alberto Garzón supporters in the Spanish general elections of 2015 and 2016

Article

Abstract: The communication strategy developed on Twitter by the communication team La Cueva, of the political

Palabras claves:

Alberto Garzón, Celebrities, Charisma, Infotainment, leadership, netnography, Politainment, Political fans, Social media, Twitter

Autores:

Rubio-Hernández M.D.M., Víctor Hernández-Santaolalla

Fuentes:

scopus