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Causal Quantification of Cannibalization during Promotional Sales in Grocery Retail
ArticleAbstract: In food and grocery retail, sales cannibalisation during promotions occurs when a promoted product hPalabras claves:Causal inference, interpretable machine learning (iML), retail promotions, sales cannibalization, supply chainAutores:Aguilar-Palacios C., Jose Luis Rojo-Álvarez, Muoz-Romero S.Fuentes:scopusForecasting Promotional Sales Within the Neighbourhood
ArticleAbstract: Promotions are a widely used strategy to engage consumers and as such, retailers dedicate immense efPalabras claves:Automated feature selection, non-negative least squares, ONLINE LEARNING, pbkp_redictive models, Promotions, supply chain, weighted k-nearest neighborsAutores:Aguilar-Palacios C., Jose Luis Rojo-Álvarez, Muoz-Romero S.Fuentes:scopus