Causal Quantification of Cannibalization during Promotional Sales in Grocery Retail

Article

Abstract: In food and grocery retail, sales cannibalisation during promotions occurs when a promoted product h

Palabras claves:

Causal inference, interpretable machine learning (iML), retail promotions, sales cannibalization, supply chain

Autores:

Aguilar-Palacios C., Jose Luis Rojo-Álvarez, Muoz-Romero S.

Fuentes:

scopus