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Better than sex: further development and validation of the consumption gender scale
ArticleAbstract: Purpose: Biological sex is an important segmenting variable in marketing. Yet its ability to meaningPalabras claves:Fluid gender, Gender Identity, Gender schema theory, Market Segmentation, Media planning, Psychological scale developmentAutores:Attila Pohlmann, Chen Q.Fuentes:scopusEasy loving: Understanding affect in social media
Book PartAbstract:Palabras claves:Autores:Attila Pohlmann, Chen Q.Fuentes:scopus