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Article(2)
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International Journal of Environmental Research and Public Health(1)
Media and Communication(1)
Tracking websites’ digital communication strategies in latin american hospitals during the COVID-19 pandemic
ArticleAbstract: Since the advent of the Internet, websites have become the nerve center of the digital ecosystems ofPalabras claves:covid-19, DIGITAL COMMUNICATION, HOSPITAL, Infodemic, internet, Web designAutores:Martínez F., Pérez-Escoda A., Tejedor-Calvo S., Tusa Fernanda, Ventín A.Fuentes:googlescopusPromoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
ArticleAbstract: Social networks have become crucial communication channels for brands through awareness, engagement,Palabras claves:Branded Content, DIGITAL COMMUNICATION, engagement, Instagram, Luxury, Social mediaAutores:Castillo-Abdul B., Estela Núñez-Barriopedro, Pérez-Escoda A.Fuentes:scopus