Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

Article

Abstract: Social networks have become crucial communication channels for brands through awareness, engagement,

Palabras claves:

Branded Content, DIGITAL COMMUNICATION, engagement, Instagram, Luxury, Social media

Autores:

Castillo-Abdul B., Estela Núñez-Barriopedro, Pérez-Escoda A.

Fuentes:

scopus