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Expert Systems with Applications(1)
International Review of Retail, Distribution and Consumer Research(1)
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scopus(3)
Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
ArticleAbstract: Although the marketing literature has found that temporary retail price discounts cause a significanPalabras claves:discounts, Prices, Sales spike, SVM semiparametric regression, temporary price discounts intervalsAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusEvaluating temporary retail price discounts using semiparametric regression
ArticleAbstract: Purpose - To analyze the impact of temporary retail price discount on a consumer goods product categPalabras claves:discounts, Price positioning, Promotional methods, RETAILINGAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications
ArticleAbstract: The assessment of promotional sales with models constructed by machine learning techniques is arousiPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, processing, Sales promotionAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopus