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Publisher
ICPRAM 2012 - Proceedings of the 1st International Conference on Pattern Recognition Applications and Methods(1)
Journal of Retailing and Consumer Services(1)
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Ciencias de la computación(1)
Economía(1)
Probabilidades y matemática aplicada(1)
Programación informática, programas, datos, seguridad(1)
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Aprendizaje automático(1)
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Marketing(1)
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scopus(2)
Deal effect curve and promotional models: Using machine learning and bootstrap resampling test
Conference ObjectAbstract: Promotional sales have become in recent years a paramount issue in the marketing strategies of manyPalabras claves:bootstrap resampling, Deal effect curve, MARKETING, Multilayer Perceptron, Promotional modelsAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusUsing daily store-level data to understand price promotion effects in a semiparametric regression model
ArticleAbstract: Though it has been widely reported in the marketing literature that temporary price discounts generaPalabras claves:Daily store-level scanner-data, Deal effect curve, Semiparametric regressionAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopus