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International Review of Retail, Distribution and Consumer Research(1)
Journal of Product and Brand Management(1)
Journal of Retailing and Consumer Services(1)
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scopus(3)
Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
ArticleAbstract: Although the marketing literature has found that temporary retail price discounts cause a significanPalabras claves:discounts, Prices, Sales spike, SVM semiparametric regression, temporary price discounts intervalsAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusEvaluating temporary retail price discounts using semiparametric regression
ArticleAbstract: Purpose - To analyze the impact of temporary retail price discount on a consumer goods product categPalabras claves:discounts, Price positioning, Promotional methods, RETAILINGAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusUsing daily store-level data to understand price promotion effects in a semiparametric regression model
ArticleAbstract: Though it has been widely reported in the marketing literature that temporary price discounts generaPalabras claves:Daily store-level scanner-data, Deal effect curve, Semiparametric regressionAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopus