Statistical nonlinear analysis for reliable promotion decision-making

Article

Abstract: New economic conditions have led to innovations in retail industries, such as more dynamic retail ap

Palabras claves:

Aggregated data, Decision Support, Nonlinear methods, Nonparametric bootstrap, Promotion sales, Retailer

Autores:

Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.

Fuentes:

scopus