The importance of IT strategic demand management in achieving the objectives of the strategic business planning

Conference Object

Abstract: This paper describes demand management and its strategic planning life cycle as related to a company

Palabras claves:

component, Demand process life cycle, IT - Business objectives alignme, Strategic alignment, Strategic demand, Strategic Planning

Autores:

Alonso I.A., E. Tovar, Verdún J.D.C.

Fuentes:

scopus