Repositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study

Conference Object

Abstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the los

Palabras claves:

City brand, City marketing, Paradigm shift, Repositioning, Sustainability

Autores:

Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez Fernández

Fuentes:

scopus