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Advances in Science, Technology and Engineering Systems(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
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Artes(1)
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Consideraciones generales de la administración pública(1)
Cultura e instituciones(1)
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scopus(2)
Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus