Internalization of negative self-image of the city

Conference Object

Abstract: In times of crisis or traumatic transformation processes, one of the most frequent negative external

Palabras claves:

City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belonging

Autores:

Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez Fernández

Fuentes:

scopus