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Publisher
Advances in Science, Technology and Engineering Systems(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área temáticas
Dirección general(2)
Comercio(1)
Consideraciones generales de la administración pública(1)
Economía financiera(1)
Publicidad y relaciones públicas(1)
Origen
scopus(2)
Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusThe local tax system as a relative price in city marketing: : The case of Santiago de Compostela
Conference ObjectAbstract: The city, as a product, encompasses all its offers and services, its economy, its infrastructures, iPalabras claves:City marketing, city price, city product, local tax systemAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus