Corporate image research for academic events: A case study from perceptions of stakeholders

Article

Abstract: The role that stakeholders take in relation to institutions is increasingly important in current con

Palabras claves:

Academic events, COMMUNICATION, comunicacion, corporate image, Eventos Académicos, IMAGEN CORPORATIVA, STAKEHOLDERS

Autores:

Diego Apolo Buenaño, Gabriela Pasquel, Hidalgo P., Lizeth Pauker, Valerie Báez

Fuentes:

scopus