Rodríguez P.G.
12
Coauthors
5
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2019 | 1 |
| 2020 | 1 |
| 2021 | 2 |
| 2022 | 1 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 3 |
| Psicología | 1 |
| Deportes | 1 |
| Gestión | 1 |
| Publicidad | 1 |
| Responsabilidad social corporativa | 1 |
| Comportamiento del consumidor | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Interacción social | 3 |
| Dirección general | 3 |
| Publicidad y relaciones públicas | 2 |
| Psicología aplicada | 1 |
| Cultura e instituciones | 1 |
| Artes escénicas y recreativas | 1 |
| Juegos y deportes al aire libre | 1 |
| Ética del trabajo | 1 |
| Ropa y accesorios | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 5 |
| Google Scholar | 0 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Cuesta-Valiño P. | 5 |
| Estela Núñez-Barriopedro | 5 |
| Rafael Ravina-Ripoll | 1 |
| Loranca-Valle C. | 1 |
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Publicaciones del autor
Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
ArticleAbstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppoPalabras claves:attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian valueAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
ArticleAbstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibiPalabras claves:Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable DevelopmentAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
ArticleAbstract: Purpose: The study of the antecedents to loyalty is of great interest to both academics and professiPalabras claves:Brand image, Brand loyalty, Consumer happiness, FASHION, SATISFACTION, SEM modelAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusManagement of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
ArticleAbstract: Sports management is booming, thanks to society’s growing interest in sports in general. This work pPalabras claves:Commitment, Loyalty, SATISFACTION, Service quality, sport management, Systematic Review, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Rodríguez P.G.Fuentes:scopus