Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response

Article

Abstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppo

Palabras claves:

attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian value

Autores:

Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.

Fuentes:

scopus