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Article(2)
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Administración pública y ciencia militar(1)
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2020(2)
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scopus(2)
Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
ArticleAbstract: In the last decade, the advertising industry has experienced a quantum leap, powered by recent advanPalabras claves:Advertising research, Bibliometrics, COMMUNICATION, consumer behavior, emotion understanding, opinion mining, science mapping analysis, SciMAT, sentiment analysis, Vosviewer, Web of Science (WoS)Autores:Cobo M.J., Heras-Pedrosa C.D.L., Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusSentiment analysis and emotion understanding during the COVID-19 pandemic in Spain and its impact on digital ecosystems
ArticleAbstract: COVID-19 has changed our lives forever. The world we knew until now has been transformed and nowadayPalabras claves:CORONAVIRUS, covid-19, emotion understanding, Health communication, opinion mining, PUBLIC HEALTH, risk communication, SARS-COV-2, sentiment analysis, Social mediaAutores:Heras-Pedrosa C.D.L., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopus