The Influence of YouTubers in Consumer Behavior

Conference Object

Abstract: The massive use of the Internet, the development of new information and communication technologies a

Palabras claves:

digital marketing, influencers, SOCIAL NETWORKS, YouTubers

Autores:

Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.

Fuentes:

google

scopus