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User Behavior: The Case of Instagram
Conference ObjectAbstract: Digital marketing is the promotion of products or brands through digital media, being one of the maiPalabras claves:digital marketing, Instagram, SOCIAL NETWORKS, User behaviorAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus