Influence of brand equity on the behavioral attitudes of customers: Spanish Tourist Paradores

Article

Abstract: The objective of this research is to contrast an explanatory model of how brand equity influences th

Palabras claves:

Brand Equity, Emblematic hotels, Intention to recommend, Paradores, Purchase intent

Autores:

Cortés-Domínguez M.d.C., Del Río‐Rama M.d.l.C., José Álvarez-García, Simonetti B.

Fuentes:

scopus