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Influence of brand equity on the behavioral attitudes of customers: Spanish Tourist Paradores
ArticleAbstract: The objective of this research is to contrast an explanatory model of how brand equity influences thPalabras claves:Brand Equity, Emblematic hotels, Intention to recommend, Paradores, Purchase intentAutores:Cortés-Domínguez M.d.C., Del Río‐Rama M.d.l.C., José Álvarez-García, Simonetti B.Fuentes:scopusQuality management and customer results: the tourist accommodation sector in Spain
ArticleAbstract: Purpose: The purpose of this paper is to examine the relationship between the critical factors of quPalabras claves:critical factors, Customer satisfaction, Quality management, spain, Tourist accommodationAutores:Del Río‐Rama M.d.l.C., José Álvarez-García, Simonetti B.Fuentes:scopus