Documentos de Burón Fernández F.J. | REDI

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Área de conocimiento: "Emprendimiento"

Subtipo de publicación

Conference Object(1)

Publisher

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)

Área temáticas

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Año de Publicación

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Palabras Claves

Commercial strategy(1)

Enterprise Resource Planning (ERP)(1)

Small and Medium Enterprise (SME)(1)

The leap of a provincial SME into the global market using E-commerce: The success of adequate planning

Conference Object

Abstract: The leap into the global market is not easy when it involves a provincial family business. This arti

Palabras claves:

Commercial strategy, E-Commerce, Enterprise Resource Planning (ERP), Small and Medium Enterprise (SME), success

Burón Fernández F.J., Carlos De Castro Lozano, López-Coronado M., Sainz de Abajo B., Salcines E.G.