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Evolution of GDP and its impact on the pharmaceutical sector of Ecuador (2007-2016)
ArticleAbstract: In the last decade there has been an increase in Ecuador’s GDP observed, despite the economic slowdoPalabras claves:Economic cycles, ECONOMY, GDP, Healthcare expenditures, PharmaceuticalsAutores:Angie Fernández, Fernández García C., Paola Méndez, Pérez Rico C., Vicente MéndezFuentes:scopusSocial marketing and its influence in the solution of health problems
ArticleAbstract: Introduction: Social marketing is a discipline of marketing aimed at influencing people's behavior iPalabras claves:COMMUNICATION, HEALTH, Social marketing, STRATEGIESAutores:Adriana Paola Méndez Rojas, Angie Fernández-Lorenzo, Fernández García C., Pérez Rico C., Santiago Calero Morales, Vicente Méndez RojasFuentes:googlescopus