Social marketing and its influence in the solution of health problems

Article

Abstract: Introduction: Social marketing is a discipline of marketing aimed at influencing people's behavior i

Palabras claves:

COMMUNICATION, HEALTH, Social marketing, STRATEGIES

Autores:

Adriana Paola Méndez Rojas, Angie Fernández-Lorenzo, Fernández García C., Pérez Rico C., Santiago Calero Morales, Vicente Méndez Rojas

Fuentes:

google

scopus