Mostrando 7 resultados de: 7
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Smart Innovation, Systems and Technologies(3)
Advances in Intelligent Systems and Computing(2)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(2)
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusInexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusInnovation, Systems and Technologies
OtherAbstract:Palabras claves:Autores:Rocha Á., Teresa Guarda, Vitor J.A.Fuentes:scopusImpact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand
ArticleAbstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’sPalabras claves:Brand loyalty, consumer, Online impulse buyingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.Fuentes:scopusPervasive smart destinations
Conference ObjectAbstract: In the current competitive environment, the maturation of worldwide markets, lead companies to rethiPalabras claves:beacons, Cloud service, Mobil technologies, Pervasive smart destination, Proximity based technology, Smart DestinationsAutores:Lidice Haz, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A.Fuentes:googlescopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus