Mostrando 4 resultados de: 4
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Smart Innovation, Systems and Technologies(2)
Advances in Intelligent Systems and Computing(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Inexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusImpact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand
ArticleAbstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’sPalabras claves:Brand loyalty, consumer, Online impulse buyingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus