Mostrando 3 resultados de: 3
Filtros aplicados
Subtipo de publicación
Conference Object(3)
Área temáticas
Dirección general(3)
Publicidad y relaciones públicas(2)
Funcionamiento de bibliotecas y archivos(1)
Interacción social(1)
Métodos informáticos especiales(1)
Área de conocimiento
Marketing(3)
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus