Mostrando 5 resultados de: 5
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Conference Object(5)
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Smart Innovation, Systems and Technologies(3)
Advances in Intelligent Systems and Computing(2)
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scopus(5)
Inexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusMobile Communication Systems: Evolution and Security
Conference ObjectAbstract: With the evolution and popularization of mobile communication systems, especially for access to dataPalabras claves:G technologies, Mobile communications, security, telecommunicationsAutores:Lilian Molina Benavides, Lopes I.M., Maria Fernanda Augusto, Rocha Á., Teresa Guarda, Vitor J.A.Fuentes:googlescopusPervasive smart destinations
Conference ObjectAbstract: In the current competitive environment, the maturation of worldwide markets, lead companies to rethiPalabras claves:beacons, Cloud service, Mobil technologies, Pervasive smart destination, Proximity based technology, Smart DestinationsAutores:Lidice Haz, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A.Fuentes:googlescopusUser Behavior: The Case of Instagram
Conference ObjectAbstract: Digital marketing is the promotion of products or brands through digital media, being one of the maiPalabras claves:digital marketing, Instagram, SOCIAL NETWORKS, User behaviorAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus