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2018(2)
Inexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusPervasive smart destinations
Conference ObjectAbstract: In the current competitive environment, the maturation of worldwide markets, lead companies to rethiPalabras claves:beacons, Cloud service, Mobil technologies, Pervasive smart destination, Proximity based technology, Smart DestinationsAutores:Lidice Haz, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A.Fuentes:googlescopus