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The effect of articulation in sports posters on betting behavior
ArticleAbstract: Several studies argue that sponsorship promotes and normalizes gambling behavior because commercialPalabras claves:Autores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Mohammadi S.Fuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus