The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

Article

Abstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisiti

Palabras claves:

FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transfer

Autores:

Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.

Fuentes:

google

scopus