Mostrando 9 resultados de: 9
Publisher
Information Systems and e-Business Management(2)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science(1)
European Journal of Innovation Management(1)
Journal of Management and Organization(1)
Journal of Service Theory and Practice(1)
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusA serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusCorrection to: How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience (Information Systems and e-Business Management, (2017), 15, 3, (689-715), 10.1007/s10257-016-0323-x)
OtherAbstract: In the original publication, the corresponding author’s name was incorrect. The correct name shouldPalabras claves:Autores:Adriana Andrea Amaya Rivas, Phan Q.P.T., Wu W.Y.Fuentes:scopusExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusHow e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience
ArticleAbstract: E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an elecPalabras claves:Brand attitude, e-Servicescapes, e-WOM intention, purchase intention, Website attitude, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Quyen P.T.P., Wu W.Y.Fuentes:googlescopusInfluential Factors for Team Reflexivity and New Product Development
ArticleAbstract: Despite the important influence of team reflexivity on new product development (NPD) success, a thorPalabras claves:existing knowledge, NPD success, procedural justice, task familiarity, team conflict, team reflexivityAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusSalesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
Book PartAbstract: Recent research highlights the importance of market orientation in service providers. In the currentPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviorAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusThe mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning
ArticleAbstract: Purpose: Although previous studies noted the importance for organizations in establishing an innovatPalabras claves:Innovation orientation, NPD success, Team information processing, Team unlearningAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusThe role of team reflexivity as a mediator between project management skills, task familiarity, procedural justice, and product performance
ArticleAbstract: Even though the importance of team reflexivity in new product development (NPD) has been well notedPalabras claves:procedural justice, product performance, project management skills, task familiarity, team reflexivityAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopus