Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry

Article

Abstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledg

Palabras claves:

Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviour

Autores:

Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.

Fuentes:

google

scopus