How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience

Article

Abstract: E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an elec

Palabras claves:

Brand attitude, e-Servicescapes, e-WOM intention, purchase intention, Website attitude, website trustworthiness

Autores:

Adriana Andrea Amaya Rivas, Quyen P.T.P., Wu W.Y.

Fuentes:

google

scopus