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Developments in Marketing Science: Proceedings of the Academy of Marketing Science(1)
European Journal of Innovation Management(1)
Information Systems and e-Business Management(1)
Journal of Management and Organization(1)
Journal of Service Theory and Practice(1)
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scopus(8)
Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusA serial mediation model of effects of team innovation on new product development success: Revising the role of team strategic orientations
ArticleAbstract: Although team innovation is considered as a critical pillar for the success of new product developmePalabras claves:Autores:Adriana Andrea Amaya Rivas, Wu W.Y.Fuentes:googlescopusExploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry
ArticleAbstract: Purpose: While the importance of salesperson market orientation behavior (SMOB) is widely acknowledgPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviourAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusHow e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience
ArticleAbstract: E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an elecPalabras claves:Brand attitude, e-Servicescapes, e-WOM intention, purchase intention, Website attitude, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Quyen P.T.P., Wu W.Y.Fuentes:googlescopusInfluential Factors for Team Reflexivity and New Product Development
ArticleAbstract: Despite the important influence of team reflexivity on new product development (NPD) success, a thorPalabras claves:existing knowledge, NPD success, procedural justice, task familiarity, team conflict, team reflexivityAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusSalesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance
Book PartAbstract: Recent research highlights the importance of market orientation in service providers. In the currentPalabras claves:Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behaviorAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopusThe mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning
ArticleAbstract: Purpose: Although previous studies noted the importance for organizations in establishing an innovatPalabras claves:Innovation orientation, NPD success, Team information processing, Team unlearningAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusThe role of team reflexivity as a mediator between project management skills, task familiarity, procedural justice, and product performance
ArticleAbstract: Even though the importance of team reflexivity in new product development (NPD) has been well notedPalabras claves:procedural justice, product performance, project management skills, task familiarity, team reflexivityAutores:Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.Fuentes:googlescopus