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Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity
ArticleAbstract: Many researchers have investigated the effects of brand personality on brand equity; however, the anPalabras claves:Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factorsAutores:Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.Fuentes:googlescopusHow e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience
ArticleAbstract: E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an elecPalabras claves:Brand attitude, e-Servicescapes, e-WOM intention, purchase intention, Website attitude, website trustworthinessAutores:Adriana Andrea Amaya Rivas, Quyen P.T.P., Wu W.Y.Fuentes:googlescopusInfluential Factors for Team Reflexivity and New Product Development
ArticleAbstract: Despite the important influence of team reflexivity on new product development (NPD) success, a thorPalabras claves:existing knowledge, NPD success, procedural justice, task familiarity, team conflict, team reflexivityAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopus