Documentos de Wu W.Y. | REDI

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Publisher: "Developments in Marketing Science: Proceedings of the Academy of Marketing Science"

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Adaptive selling(1)

Sales control systems(1)

Sales planning(1)

Salesperson goal orientation(1)

Salesperson market orientation behavior(1)

Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance

Abstract: Recent research highlights the importance of market orientation in service providers. In the current

Palabras claves:

Adaptive selling, Sales control systems, Sales planning, Salesperson goal orientation, Salesperson market orientation behavior

Adriana Andrea Amaya Rivas, Chen Y.C., Wu W.Y.