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Article(2)
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Investigaciones Europeas de Direccion y Economia de la Empresa(1)
RAE Revista de Administracao de Empresas(1)
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Marketing(2)
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scopus(2)
Influence of manufacturer signature on store brands' loyalty and purchase intention
ArticleAbstract: With today's trend toward higher store concentration, building strong store brands has become a prioPalabras claves:Loyalty, Manufacturer, purchase intention, Retailer, Store brandAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusWhat matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
ArticleAbstract: Store brands account for 41% of the Spanish market share in 2011, and a further increase is expectedPalabras claves:Brand Equity, Price, Retailer, Store brand, Store imageAutores:Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez FernándezFuentes:scopus