Influence of manufacturer signature on store brands' loyalty and purchase intention

Article

Abstract: With today's trend toward higher store concentration, building strong store brands has become a prio

Palabras claves:

Loyalty, Manufacturer, purchase intention, Retailer, Store brand

Autores:

Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez Fernández

Fuentes:

scopus