Measuring the influence of customer-based store brand equity in the purchase intention

Article

Abstract: Store brands account for and important market share in the Spain and a further increase in expected

Palabras claves:

Brand Equity, purchase intention, Retail, Store brand, structural equation modeling

Autores:

Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez Fernández

Fuentes:

scopus