Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

Article

Abstract: The overarching call to action represented by the sustainable development goals (SDGs) calls for new

Palabras claves:

Behaviours, brand orientation, happiness management, Norms, responsible, Sem, sustainable production, VALUES

Autores:

Almorza-Gomar D., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis Bayardo

Fuentes:

scopus