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Qualities and challenges of communication in the universities of ecuador
ArticleAbstract: The object of study is to evaluate the profile of DirCom in Ecuadorian universities and its main chaPalabras claves:Communication communication strategies, Communication personnel, Institutional communication, universityAutores:Adriana Graciela Segura-Mariño, Nancy Graciela Ulloa-Erazo, Paniagua-Rojano F.J.Fuentes:scopusStudents' perception of university communication
ArticleAbstract: The aim of this research is to evaluate the organizational communication of 21 Ecuadorian universitiPalabras claves:higher education, MARKETING, organizational communication, student perception, universitiesAutores:Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.Fuentes:scopus