Methodology to evaluate university communication on Facebook and Twitter

Article

Abstract: Online social networks have become one of the main communication channels for higher education insti

Palabras claves:

Communication strategies, INTERACTIVE COMMUNICATION, Social media, SOCIAL NETWORKS, universities, University ranking

Autores:

Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.

Fuentes:

scopus