Mostrando 10 resultados de: 40
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Iberian Conference on Information Systems and Technologies, CISTI(11)
Profesional de la Informacion(4)
Advances in Intelligent Systems and Computing(3)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(2)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(2)
Área temáticas
Interacción social(19)
Dirección general(15)
Medios documentales, educativos, informativos; periodismo(13)
Producción(12)
Publicidad y relaciones públicas(8)
An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAnálisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusApproach to the image formation of tourist destinations and influence of environmental disasters: Analysis of "The Coast of Death" and the impact of the shipwreck "Prestige"
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Valentín Alejandro Martínez FernándezFuentes:scopusCredibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
ArticleAbstract: We analysed mass media credibility, focusing particularly on generalist journals. We carried out strPalabras claves:attitude, cbkp_redibility, CONSUMERS, MASS MEDIA, newspapers, questionnaires, User studies, UsersAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusCredibility of online press: A strategy for distinction and audience generation
ArticleAbstract: The regular paper publications sector has implemented significant business model transformations toPalabras claves:cbkp_redibility, digital journalism, Digital Media, Digital press, Dimensions, Galician university students, newspapers, Online press, Publications, structural equation modeling, SURVEYSAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusDistribution as a strategic key in the publishing sector Evolution of the network of points of sale
Conference ObjectAbstract: This communication has a two fold purpose, on the one hand, to partially present the results of a prPalabras claves:Circulation, Distribution networks, Periodic publications, Points of saleAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus