Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Publisher
Frontiers in Communication(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Objetivos de Desarrollo Sostenible
ODS 8: Trabajo decente y crecimiento económico(2)
ODS 9: Industria, innovación e infraestructura(2)
ODS 12: Producción y consumo responsables(1)
ODS 17: Alianzas para lograr los objetivos(1)
Año de Publicación
2020(2)
Origen
scopus(2)
Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusImplementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus