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Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
ArticleAbstract: Technological advances in the field of neuroscience have generally been well-received in the entertaPalabras claves:Advertising, Ethics, large-scale corporations, MARKETING, MULTINATIONALS, Neuromarketing, NeuroscienceAutores:Arregui-Mcgullion J., Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopusTelevision design through neuroscience
ArticleAbstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitiPalabras claves:Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television contentAutores:Legerén-Lago B., Verónica Crespo-PereiraFuentes:scopus