Television design through neuroscience

Article

Abstract: Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cogniti

Palabras claves:

Attention, Audiovisual content, Bibliographic review, Content design, Edition, Emotion, Literature review, Neuromarketing, Neuroscience, STORYTELLING, television, Television content

Autores:

Legerén-Lago B., Verónica Crespo-Pereira

Fuentes:

scopus